real estate project signage

Key Insights

Real Estate Project Site Signage Checklist

Signs are the oldest and still the best marketing tool for a real estate project.

Here is a simple checklist to make sure you nail it every time:

 

  1. Structure:
    • Get as big a sign as you can. Review your municipal sign bi-laws and get a permit.
  2. Location:
    • Check that the sign(s) is viewable from all directions. The corner with the highest traffic location is always the best. Consider returns on the signs to allow for maximum exposure.
  3. Colour:
    • Use bright or strong colours that are consistent with your marketing campaign.
    • The goal is for the sign to get noticed.
  4. Lighting:
    • You want to make sure the sign is noticeable 24 hours a day. This is especially true in the winter months, when it gets dark early.
    • Consider gooseneck and uplighting.
    • Research reflective vinyl and coating which glow when hit by light.
  5. Anti-Graffiti:
    • You always want your signs to look great and it’s the public face of the Developer until the building gets built. It’s common for signs to get tagged (spray painted), so it’s best to anticipate the upkeep and incorporate anti-graffiti into your budget. Most sign companies construct the sign with an anti-graffiti coat, so it’s easy to clean and maintain.
  6. Message:
    • It’s intended for a quick look via drive by and walk by so it should be simple and drive registration to the web site.
    • Must haves:
      • Project name / logo
      • Positioning statement
      • Building Type – highrise, midrise, townhomes
      • Product Type – 1, 2, 3 bedrooms, etc.
      • Price Point – Starting from price or general number (i.e. Mid $400s)
      • Call to action – Depending on the stage of the project the call to action can vary – Register Now, Now Selling, Sold Out
      • URL
      • Phone number
      • Rendering or line art of building – if one is available and works with design
      • Disclaimer
      • Developer Logo / Marketing Company Logo
  7. Font Size:
    • Think about where people will be and how fast they will be going when they see the sign and make sure it’s legible. For signage readability, bigger is definitely better.