Key Insights

The Rendering Process

With modern technology, we are able to bring the project to life through the use of lifelike computer renderings that showcase the building and the homes. These images once completed tend to be used throughout the marketing efforts, finding their way into ads, signage, brochures, and website.

Very often the rendering process that takes longer than expected. It’s a journey that is part technical and part artistic – two worlds in which timelines often go to die, which is why we use a very stringent set of guidelines in an effort to minimize delays, help the rendering company and deliver a first rate product.

Our process is divided into 3 phases:

  1. Strategy and vision
  2. Material supply and angle selection
  3. Review stages

Strategy and Vision

The styles of rendering can vary greatly, and having a well-defined idea of how you want the renderings to look and the mood you want them to convey will prevent unnecessary changes later on. How are the renderings being used? What do you want to communicate with the look and feel of the rendering? Is there a particular mood or style you wish to incorporate? Lighting? Time of day?

Material supply and angle selection

A great deal of information in needed by the rendering company in order to complete the task. The most up to date architectural drawings must be provided in order for the building to be produced in 3-D. What angle shows the room at its best? Can a great view be incorporated? Do you want to showcase a particular kitchen layout over another? We provide an early wishlist together with material specs – furniture style, artwork, rugs, lamps, kitchen appliances, table settings and knick knacks all need to be chosen. We do this as early as possible to avoid delays

Review Stages

There are multiple stages of review in the development process:

  1. First Review:  3D Model critique and camera selection in B&W, with basic lighting applied.
  2. Second Review – Landscaping, lighting, building, and interior materials are applied and reviewed.  
  3. Final Review – this is the last opportunity to make small tweaks to improve shadowing and improve the lifelike quality of the rendering.

The process is complex, essentially one is creating the building or condo home from scratch. The more details we collect, and the better we articulate our vision, the more information and time the artists have to deliver a representation that looks beautiful and lifelike.