3. Information Key May Collect About You.
We collect the following types of information on the Web site:
“Personal Information” is information about an identifiable individual, other than any information that is excluded from the definition of “personal information” under applicable privacy laws.
“Aggregate Information” is information that does not contain Personal Information or from which Personal Information has been removed. An example of Aggregate Information is information about use of the Web site, such as pages visited on the Web site.
“Financial Information” means financial information collected during the online mortgage or loan application process. Financial Information is collected and used in accordance with the policies outlined by the lender utilized by Key to manage the Web-based pre-qualification process when achieved via this Web site. The actual information we collect from you depends on the services you use on the Web site. The following is a more detailed explanation of some of the types and uses of information we collect.
E-mail Services. If you provide us with your e-mail address and opt in to any email notification features that Key may now have or may develop in the future, you may receive email from time to time from Key. Each email you receive from Key will contain an “unsubscribe” link at the bottom of the email message which will provide you the opportunity to opt out of receiving future communications from Key by clicking on the “unsubscribe” link and following the unsubscribe instructions.
Information Request Forms. The Web site contains various request forms that allow you to request information, products and services and to submit resumes to Key. For instance, we may collect information such as your preferences regarding location, size and price of a new home to purchase or for rent. When we collect such information, we may share it with third parties as is necessary to respond to your request.
Surveys. From time to time, we may collect information through online surveys, questionnaires or information requests on the Web site. These surveys may request demographic information (such as age range, gender, areas of interest) and customer feedback. Participation in such surveys, questionnaires or information requests is voluntary and with each request you will have the choice of whether or not to disclose information. We may use such survey information to analyze the Web site and to improve users’ overall experience on the Web site.
Administrative Purposes. We may collect and use information that identifies you personally when you submit comments, questions or suggestions through the Web site. For example, if you submit questions to firstname.lastname@example.org or submit information requests we will use the information you provide to respond to you. We also may collect and use your information to contact you when necessary for other administrative purposes. If you do submit comments, questions or suggestions through the Web site, please do not include confidential personal or financial information in such requests. Such e-mail will be maintained in accordance with our corporate e-mail and document retention policies.
Resumes. If you submit your resume to us or complete a form related to a job opening on the Web site, we may use the information to contact you, in our sole discretion, or we may store it in our files in a manner consistent with the way we store other information related to job applications.
4. Disclosure of Your Personal and Aggregate Information.
Personal Information. Key will use and disclose your personal information (i) as consented to by you, (ii) for the purposes set out in this Policy or in any additional disclosures or policies of which you are provided with notice before or at the time of collection of the information, and (iii) as otherwise permitted by applicable laws.
Consultants. From time to time Key engages consultants that may need access to the information we collect to perform their services for us, such as administering our mailing lists. We require that our consultants keep Personal Information confidential and use it only in accordance with the service agreement between Key and such consultant.
Transaction Processing. When you complete an information request form or otherwise indicate to us that you want us to provide you with a product or service (such as a request to be included in mailings about our future projects), we share and maintain the data needed for you to receive the products or services you have requested.
Legal Requirements. We may disclose your Personal Information if required or permitted to do so by law or if we believe that such action is reasonably necessary to: (a) conform with the law, respond to claims or comply with legal process served on Key or the Web site; (b) protect and defend our rights or property, including the Web site, our employees, guests or the public; or (c) confer with our legal, financial, insurance, or other advisors.
Company Sale. Because information collected through the Web site is a trade secret and asset of Key, we may disclose or sell such information in the event we entertain the sale of Key or some or all of its assets.
Employment. If you submit a resume or other information to us in connection with a job opening at Key, we may disclose or transfer Personal Information and any other information you submit to employees and consultants involved in the recruiting and hiring of job applicants.
Aggregate Information: Key collects “Aggregate Information” about you and your use of the Web site whenever you visit Key online. For instance, Key may collect various forms of “click stream” information such as entry and exit points for our Web site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on the Web site, Key’s servers automatically log the users IP address. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. Key may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information. However, if Key correlates any Aggregate Information to you, such information will be treated like Personal Information under this Policy.
5. Cookies. Key may make use of “cookies” on the Web site. Cookies are small text files that are stored on a user’s computer by a web server based on the permissions set in a user’s browser software. A cookie itself is not designed or intended to read any information from a user’s computer (other than the contents of the cookie); rather, it is an identifier used by the Web site that originally placed it on your hard drive. The actual contents of the cookie information can be retrieved by the same server to identify the computer and subsequently to customize, monitor, or regulate the use of a site based on information stored in the cookie and the host server. Therefore, cookies only identify the user’s computer to the Web site that may correlate other information, including personal information, with the cookie. Cookies allow Key to automate access and data entry functions of the Web site such as login information, correlate online ordering information for purchases, tailor the Web site to your preferences or interests, or customize promotions or marketing. In addition, cookies allow us to track usage of the Web site to determine which areas are useful or popular and which are not, thereby enabling us to improve and update the Web site effectively.
6. Security. Key uses reasonable efforts to store and maintain personal information to protect it from loss, misuse, alteration or destruction by any unauthorized party. If you are asked to provide financial information in connection with your request for Key’s products or services, such information will be collected through a secure internet connection using reasonable commercial security measures. We store no financial information or social security information on the Web site. When we do transmit your data, we use only secure servers using current encryption technology to encode your data safely. We make reasonable efforts to attempt to prevent the unauthorized access of our systems containing personal data.
7. Breach of Security. In the event of a breach of our information system security that may compromise your personal information, we will make such notifications as are required by law or as we otherwise determine are appropriate in the circumstances. We reserve the right to reasonably delay such notification as may reasonably be necessary as part of any internal investigation or law enforcement efforts related to such breach.
8. Outside Links. While on the Web site, you may be referred to web sites other than Key’s Web site. A link from the Web site to such a third party Web site does not imply endorsement of that site nor any ability to control that site’s privacy practices. Be aware that third party Web sites may collect data and personal information and operate according to their own privacy practices. Therefore, you should carefully review the privacy policies of third party Web sites before submitting any Personal Information to them.
Opting Out, Removal of Personal Information and Contacting Us. Any time you provide us with Personal Information, the Web site provides you the opportunity to opt out of receiving further communications from us. To opt out of receiving marketing information or to unsubscribe from any specific e-mail service, e-mail a request to email@example.com. If you have questions or concerns about this Policy, or the accuracy of any Personal Information we hold about you, please contact us at firstname.lastname@example.org. You may request removal of your Personal Information from our system(s) by contacting email@example.com. We will comply with your request except to the extent we are required or permitted to maintain your information in accordance with applicable laws or regulations. If at any time you feel that the Company has not adhered to this policy, e-mail us at firstname.lastname@example.org.
10. Please note that at any time this website and affiliated websites to The Key may be tracking your usage with Google Adwords and Google Analytics.