The Key Marketing System is the best in the world because it gets better every day. It begins with research and analysis, moves into the MAP and product development, building a team of great consultants, then budgets, timelines, communication plans and of course the launch. In a culture of constant improvement the system constantly improves and so do the project marketing campaigns. Marketing and sales performance is rigorously reviewed to calculate Marketing ROI. Tweaks, refinements and reallocations are made to achieve the price and budget performance Key is famous for.